Product Management

This course will teach you to think like Silicon Valley’s top-performing Product Managers. How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deliver the products that have earned the love of billions of people worldwide? Perhaps surprisingly, they do it very differently than most tech companies. Product Management shows you how to build and deliver technology products that your customers will love—and that will work for your business. This is primarily a Learn by Doing course. So, we’ll quickly dive into real-world exercises that show how successful teams build Products. What you’ll get from this course. 1. I’ll show why 95% of product teams struggle with their product initiatives and what the top performing 5% do differently to achieve success 2. You’ll gain an in-depth understanding of modern Product Management practices, including frameworks and best practices for

• De-risking product initiatives (dual-track development)
• Strategy formulation (e.g. Kano Model)
• Goal Setting (Objectives & Key Results)
• Product Discovery (ICE, Experiment Boards, etc)
• Goal-Directed Design (Rapid Prototyping, Sketching, etc)
• Agile Development (Scrum)
• Measurement (Analytic frameworks, OMTM)
• Career Development (Bullet Journal, Story Telling, etc)

What students will learn

• Build any digital product from end to end
• Create a culture of experimentation
• Instrument actionable analytics into your product
• Lead cross-functional product teams
• Define a viable product strategy
• Take a product or feature from idea to market
• Achieve product-market fit
• Design a user-centric experience that delights customers
• Get stakeholder buy-in
• Land a Product Management job